Case A · Swiss online shop
Well known, but rarely mentioned in shop comparisons.
Starting point: the shop is well known. Among 47 brands counted, it ranked 13th. We did not give the models any competitors.
Measurement: for questions about the manufacturer, a product feature or delivery time, the shop appeared in 18% of answers. For questions about the best shop, a shop comparison or returns, in 3%. Of the answers that recommended exactly one shop, none chose it (0%). We formed the groups after the measurement.
The more the question focused on returns, the less often the shop appeared: 14%, 5%, 0%. Three questions show a direction, not an established difference.
Finding on its own pages: three statements on returns appeared there at the same time. A person usually reads one of them; an AI system can read all of them. Without a comparison group, the measurement does not show whether the contradictions explain the difference.
Recommended: clean up the purchase conditions, that is, make returns, shipping costs, delivery time and payment methods unambiguous, consistent and machine-readable. Then measure again with the same questions.